How an iconic car ad broke all the rules of advertising

Audi 'No.1' - 1 Silver British Arrow, 3 D&AD Wood pencils


Creative - Steve Hudson & Victoria Fallon

Director - Frank Budgen

Editor - Peter Goddard

Production Company - Paul Weiland Film Company

Creative director - John Hegarty

Lead Account manager - Simon Sherwood

Account manager - Jonathan Mildenhall

Junior account manager - Richard Exon

Planner - Contact me

Agency - BBH London

Client - Audi

Audi ad 'Hans Helga' BBH London